What is Market Mapping?

Market mapping is a strategic process used to gain a comprehensive understanding of the talent landscape within a specific market or industry. Medora will systematically identify and analyze potential candidates, their current roles, and their career trajectories. Our goal is to create a detailed map of the talent pool, highlighting key players, their qualifications, and their fit for particular roles. 

Market mapping helps business leaders make informed decisions by providing a clear picture of the available talent and the competitive landscape, ultimately leading to more effective and efficient recruitment process. 

Medora provides the following:

• Identification of Key Competitors: Identifying and researching companies within the target industry or sector that are likely to have suitable candidates. 
• Role Profiling: Understanding and advising on the specific requirements and qualifications needed for the role, including scale and scope of responsibility, leadership skills, and functional experience.
• Market Insights: Providing additional intelligence on industry trends, competitor activities, and overall market conditions that may impact the search.
• Candidate Sourcing: Identifying potential candidates within the target companies who match the role profile. We explore various sources such as professional networks, social media, industry publications, and referrals.
• Analysis and Ranking: Evaluating and ranking candidates based on their fit with the role profile and organizational needs.